Vetements womens

Vetements ss16

vetements

blog | 16.03.2016

10 things you need to know about Vetements


16 March 2016
Leave a comment
Share

 

Leave a comment

Please note that your email address will not be published

* Please enter your name

* Please enter your subject

* Please enter a valid email address

* Please enter your comment

0 Comments

THE EXPLOSIVE RISE OF VETEMENTS, THE POST-LUXURY CREATIVE EARTHQUAKE OF THE MOMENT, IS AS SUDDEN AS IT IS UNANIMOUS. SINCE ITS HUMBLE INCEPTION AS A NIGHT-TIME-AND-WEEKENDS PASSION PROJECT, THE BRAND HAS GAINED FAME AND FOLLOWERS THE WORLD OVER, QUICKLY CARVING OUT A LEGACY AS THE MOST CUTTING EDGE OF THE CUTTING EDGE OF PARISIAN CHIC.

DISCOVER THE METEORIC FASHION PHENOMENON WITH THESE 10 THINGS YOU NEED TO KNOW ABOUT VETEMENTS.

1. VETEMENTS IS FRENCH FOR CLOTHES.

LITERALLY AND FIGURATIVELY SPEAKING. VETEMENTS (PRONOUNCED VET-MOHN) MEANS “CLOTHES” IN FRENCH AND IS, IN THE WORDS OF HEAD DESIGNER DEMNA GVASALIA, INSPIRED BY “WHAT YOUNG PEOPLE ARE WEARING ON THE STREETS OF PARIS. IT’S ABOUT NOW AND TODAY.”

2. VETEMENTS IS A LARGELY ANONYMOUS DESIGN COLLECTIVE HEADED BY DESIGNER OF THE MOMENT, DEMNA GVASALIA.

THE LABEL FUNCTIONS AS A COLLECTIVE, MADE UP OF UNKNOWN DESIGNERS AND CREATIVES, MANY OF WHOM, LIKE GVASALIA, CUT THEIR TEETH AT MAISON MARGIELA, THE SPIRITUAL ANCESTOR OF VETEMENTS.

3. GVASALIA LEFT A JOB AS A SENIOR DESIGNER AT LOUIS VUITTON TO FOCUS HIS CREATIVE ENERGIES ON VETEMENTS.

HAVING GRADUATED FROM THE ROYAL ACADEMY OF FINE ARTS IN ANTWERP IN 2006, GVASALIA HAD A STORIED CAREER IN LUXURY FASHION AT MAISON MARGIELA, MARC JACOBS AND LOUIS VUITTON BEFORE RESIGNING IN 2014 TO FOCUSING ON THE FLEDGLING PHENOMENON.

4. GVASALIA IS ALSO THE NEW ARTISTIC DIRECTOR OF BALENCIAGA.

HE IS THE MOST-TALKED-ABOUT MAN IN PARISIAN FASHION AND HIS DUAL DIRECTORSHIPS GUARANTEE THAT WON’T CHANGE ANYTIME SOON. GVASALIA WAS APPOINTED FOLLOWING ALEXANDER WANG’S DEPARTURE AND BALENCIAGA AW16, GVASALIA’S FIRST COLLECTION, DEBUTED AT LAST WEEK’S PARIS FASHION WEEK TO WIDESPREAD ACCLAIM.

5. SPRING SUMMER 16 IS VETEMENTS FOURTH SEASON.

AFTER BEING PICKED UP BY LUXURY RETAILERS AROUND THE WORLD IN QUICK FASHION, THE YOUNG LABEL HAS GARNERED THE ATTENTION OF FASHION’S TASTEMAKERS FROM GRACE CODDINGTON TO MARGARET ZHANG.

6. VETEMENTS IS ABOUT CREATING “SOMETHING REAL PEOPLE WEAR”.

THE COLLECTION FEATURES SEASONAL EVERGREENS LIKE 5 POCKET JEANS AND OVERSIZED HOODIES ALONGSIDE BOLD DRESSES AND PRINTS “WE GIVE EXISTING PIECES NEW LIFE,” SAYS DESIGNER DEMNA GVASALIA WHOSE DESIGNS PREFLECT A FIERCE DEDICATION TO INDIVIDUAL GARMENTS.
7. IT’S A CELEBRITY FAVOURITE.

FROM RUMOURED COLLABORATOR KANYE WEST TO POPPY DELEVINGNE, CHIARA FERRAGNI AND MIROSLAVA DUMA.
8. VETEMENTS IS INSPIRED BY A UNIQUE COLLISION OF GLOBAL URBAN CULTURES.

GVASALIA GREW UP IN SOVIET GEORGIA LARGELY UNINFLUENCED BY WESTERN CULTURE. FOLLOWING A MOVE TO GERMANY IN 1991, GVASALIA BECAME EXPOSED TO A MYRIAD OF INFLUENCES, THE RESULT IS A COLLECTION EMBOSSED WITH AN INTANGIBLE, WORLDLY AESTHETIC HIGHLIGHTED BY REFERENCES TO CULTURAL TOUCH POINTS FROM DHL AND POLICE UNIFORMS TO STAR WARS AND JUSTIN BEIBER.

9. VETEMENTS MENSWEAR WILL BE AVAILABLE FROM AUTUMN WINTER 16.

THE COLLECTION WILL FEATURE THE SAME OVERSIZED AESTHETIC ON HOODIES AND OUTERWEAR AND BE TINGED WITH THE PARISIAN STREETWEAR HIGHLIGHTS OF THE MOMENT. VETEMENTS MENSWEAR WILL BE STOCKED AT HARROLDS MAN.

10. VETEMENTS HAS A HISTORY OF CASTING MODELS FROM INSTAGRAM.

TRUE TO THE BRAND’S DEMOCRATIC APPROACH VETEMENTS HAVE ROUTINELY CAST MODELS DISCOVERED THROUGH INSTAGRAM FOR THEIR RUNWAY SHOWS.

DISCOVER THE VETEMENTS SPRING SUMMER 16 COLLECTION IN STORE.