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blog | 26.11.2015

All_Blues interview


26 November 2015
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WE SPOKE TO HEAD DESIGNERS FREDRIK NATHORST AND JACOB SKRAGGE OF NEW JEWELLERY BRAND ALL_BLUES ABOUT THEIR RELATIONSHIP AS DESIGNERS, WORKING WITH ACNE STUDIOS AND WHO THEY DESIGN FOR.

HOW DID YOU TWO MEET?

BACK IN HIGH SCHOOL JACOB’S BROTHER WAS A GOOD FRIEND OF MINE (STILL IS), SO WE WOULD BUMP INTO EACH OTHER AT THEIR PARENT'S PLACE.

HOW DID YOU END UP WORKING TOGETHER?

WE SHARED A COMMON VIEW ON AESTHETICS AND WERE BOTH DRAWN TOWARDS CHANGING SOMETHING WE CONSIDERED BAD RATHER THAN LATCH ONTO SOMETHING GOOD.

TO WORK AS CLOSELY TOGETHER AS YOU TWO DO WOULD BE A CHALLENGE FOR MOST PEOPLE. HAVE YOU ALWAYS HAD A STRONG BOND?

WE HAVE. AND EVEN THOUGH THERE ARE TIMES WHEN WE ACT LIKE JUST COLLEAGUES, THERE ARE TIMES WHEN WE ACT LIKE BROTHERS. WE OFTEN TALK ABOUT THE FACT THAT WE HAVE SPENT ENORMOUS AMOUNTS OF TIME TOGETHER, AND YET WE DON’T HATE EACH OTHER. THAT MUST MEAN SOMETHING.

HOW DID YOUR COLLABORATION WITH ACNE STUDIOS COME ABOUT AND WHAT WAS THE BIGGEST THING YOU LEARNED FROM WORKING WITH SUCH A WELL-LOVED BRAND?

WE WERE HALF WORKING, HALF HAVING AN AFTER WORK BEER ON MY SOFA WHEN JACOB RECEIVED A PHONE CALL. I COULDN’T HEAR A WORD SHE SAID, BUT BY JACOB’S REACTIONS I DIDN’T NEED TO. IT WAS THE ASSISTANT OF ACNE STUDIOS CREATIVE DIRECTOR JOHNNY JOHANSSON ASKING US TO COME IN FOR A MEETING. THREE WEEKS LATER WE WERE IN PARIS HOLDING GIANT CHAMPAGNE SLUSHIES, WATCHING THE ACNE STUDIOS PRESENTATION FEATURING OUR COLLABORATION. THEY ARE NOT AFRAID TO SACRIFICE. IF SOMETHING DOESN’T WORK, OR MERELY DOESN’T FEEL RIGHT, THEY CHANGE IT. THEY CHANGED THE LOGO THAT EVERYONE LIKED, AND THEN THEY CHANGED IT AGAIN, ALL WITHIN A YEAR OR TWO. THAT IS SOMETHING WE LOOK UP TO AND TRY TO INTEGRATE IN OUR EVERYDAY WORK.

CAN YOU DESCRIBE YOUR COLLECTION IN FIVE WORDS?

PROPORTIONS

MATERIAL

FINISH

REDUCED

UNISEX

WHO DO YOU DESIGN FOR? DO YOU HAVE A MUSE OR MUSES?

WE TEND TO DESIGN JEWELLERY FOR PEOPLE WHO DON’T NECESSARILY LIKE JEWELLERY.

 

ALL_BLUES IS AVAILABLE NOW AT OUR MENSWEAR STORES.