blog | 07.06.2017
While fashion diehards may have associated the original Kenzo with its jungle print dresses, the new Kenzo has appealed to, and is immediately identifiable to all. No small feat, considering that when the Lim and Humberto started at Kenzo, the average customer was 65-years-old. Today, Kenzo appeals to a much wider demographic.
Kenzo’s statement of political intent extends far beyond the surface of runway performances and short films—it is intrinsic to their approach to pricing too. “People ask what ‘luxury’ means to us. For me, it’s really luxurious to look at a runway show and say, ‘I can buy that’,” stated Leon to W magazine. “So at Kenzo we’re not doing a show simply for a show’s sake, or making clothes just for the runway, which happens a lot in fashion.” This all makes sense, Kenzo does things differently, and despite the celebrity following, they’ve made their brand simultaneously high end and accessible.
With all that, there’s a certain sense of duality. Kenzo presents their shows in Paris, the unofficial capital of luxury, yet unlike Céline, Chanel and Loewe— brands that also present in Paris—a current season Kenzo sweatshirt or handbag is affordable. That being said, Kenzo’s runway shows are far more than banal presentations of clothing the masses can afford. In most cases, every project Kenzo engages in, be it an advertisement or a catwalk show, is a piece of art with a serious focus on social commentary.
EXCERpT FROM 'Kenzo- a New voice' IN NEUE FASHION ISSUE 4 WRITTEN BY Kristen Bateman.