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blog | 05.01.2016

New Brand : Ellery


5 January 2016
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HARROLDS ARE DELIGHTED TO WELCOME SYDNEY-BASED DESIGN HOUSE ELLERY INTO OUR WOMENSWEAR COLLECTION FOR SPRING SUMMER 2016. KYM ELLERY’S SIGNATURE ARCHITECTURAL AESTHETIC HAS QUICKLY BECOME A GLOBAL GO TO AS THE BRAND CONTINUES TO COMMAND AN ENVIABLE RISE TO RUNWAY AND WARDROBE PROMINENCE.

THROUGH A CONTROLLED COMBINATION OF LUXURIOUS CASUALS AND FLOWING, SCULPTURAL CONSTRUCTION, PERTH BORN DESIGNER KIM ELLERY HAS CRAFTED A NICHE ETHOS OF UNCONVENTIONAL LUXURY. THE INTERPLAY OF VOLUME AND SOFT TAILORING HAS BEEN AT THE CENTER OF THE BRAND’S IDENTITY SINCE ELLERY WAS BORN IN 1997 AND REMAINS THE FOCUS OF RECENT COLLECTIONS. VOLUME INFORMS THE GRANDEUR OF THE ELLERY AESTHETIC PROVIDING ELEGANT SHAPE AND CONTOUR.

ELLERY’S SPRING SUMMER 2016 FINDS INSPIRATION IN A 1970’S ROCK-CHICK VIBE AS EXPRESSED THROUGH KYM ELLERY’S VOCABULARY OF SOFT TAILORING AND SCULPTURAL FLOURISHES. THE RESULTING CASCADING RUFFLES, ANDROGYNOUS TAILORING AND ARTFUL PRINTS GIVE THE COLLECTION A TARGETED AND SPECIFIC ETHOS THAT IS UNIQUE, LUXURIOUS AND WEARABLE.

BRAND STAPLE FLARES, SUITING AND ULTRA-LUXE SHIRTING UNDERPIN THE FLAMBOYANCE FOUND IN THE MORE EXPANSIVE ELEMENTS OF THE COLLECTION, PROVIDING AN ACCESSIBLE APPROACH TO DECADENT SILHOUETTES. ANCHORING THE COLLECTION OF FLUID SEPARATES, AN EXCLUSIVE PRINTED TROUSER HELPS MARK THE LAUNCH OF THE BRAND AND HARROLDS’ PLACE AS THE HOME OF LUXURY FASHION IN AUSTRALIA.

VISIT HARROLDS WOMAN TO VIEW THE COLLECTION.