Vetements

Fear of God

Vetements bomber

blog | 03.08.2016

Vetements, Fear of God and how to style luxury fashion's trailblazers


3 August 2016
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AS SEPARATED BY GEOGRAPHY AS THEY ARE BY AESTHETIC, PARIS’ VETEMENTS COLLECTIVE AND LOS ANGELES-BASED LABEL FEAR OF GOD REPRESENT TWO MAJOR PILLARS SHAPING THE NEW GUARD OF LUXURY STREETWEAR.

THE TREND TOWARD THEATRIC PROPORTIONS AND EXAGGERATED VOLUME, THE COMMON GROUND FOR LUXURY FASHION’S NEW TASTE-MAKERS, IS EMBLEMATIC OF A WIDER SHAKEUP RESONATING OUTWARDLY FROM PARIS AND LOS ANGELES. AUTUMN WINTER 2016 IS A KEY MOMENT IN THE EVOLUTION OF THE TWIN CITIES PLAYING HOME TO A REVOLUTION OF ELEVATED STREETWEAR.

VETEMENTS

THE CONSIDERABLE INFLUENCE VETEMENTS HAS HAD ON THE WORLD OF FASHION IS FELT MOST CLEARLY IN THE TIDAL WAVE OF OVERSIZED SILHOUETTES PERMEATING THROUGHOUT THE WORLD OF STREETWEAR.

THE MOODY, DARK AND DRASTICALLY TAILORED VETEMENTS’ AUTUMN WINTER 16 COLLECTION LOOKS TO PARTIALLY SUBVERT THE YOUNG BRAND’S OWN INFAMY, GAINED THROUGH FOUR SEASONS OF ELONGATED PROPORTIONS.

THE CURRENT INDUSTRY REFERENCE POINT FOR OVERSIZED SHAPES, DEMNA GVASALIA AND HIS ANONYMOUS COHORTS HAVE RESPONDED FOR AUTUMN WINTER 16 BY TURNING THE FOCUS AWAY FROM THE KEY TO THEIR ESTABLISHED IDENTITY.

WITTY AND SELF-REFERENTIAL THE COLLECTION ACKNOWLEDGES VETEMENTS’ STATUS AS A SOCIAL MEDIA PHENOMENON BY ADORNING PIECES WITH SLOGANS SUCH AS “JUSTIN4EVER” “UNIDAD HOMBRES” AND “TOTAL FUCKING DARKNESS”. LIFTED IN PART FROM INSTAGRAM AND FACEBOOK, THESE SLOGANS ARE SIMULTANEOUSLY TOUNGE-IN-CHEEK AND INDICATIVE OF AN ERA OF GLOBALISED FASHION, THEY PRESENT AN INCLUSIVE INDUSTRY STRIPPED OF TYPICAL HIGH FASHION QUALIFIERS. THIS IDEA IS TYPIFIED BY THE SNOOP DOGG BAND MERCH TEE, THE SPIRITUAL HEIR OF LAST SEASON’S CONTROVERSIAL DHL TEE AND THE ON GOING COLLABORATIONS WITH NON-LUXURY BRANDS CHAMPION, LEVIS, REEBOK AND MANY OTHERS.

TO GET VETEMENTS’ DEFINITIVE LOOK, COMBINE SIGNATURE OVERSIZED TEES AND HOODIES, BY THEMSELVES OR LAYERED UNDER EXAGGERATED JACKETS WITH REWORKED VINTAGE DENIM.

FEAR OF GOD

IN LOS ANGELES, FEAR OF GOD’S FOURTH COLLECTION REPRESENTS JERRY LORENZO’S PERSONAL TAKE ON CALIFORNIAN STYLE, A CITY-WIDE MOVEMENT THAT IS DEFINED BY A LIVED-IN AESTHETIC, CELEBRITY INFLUENCE AND GRUNGE CHIC.

A CONTEMPORARY TRAILBLAZER, LORENZO’S FEAR OF GOD TAKES CUES FROM THE EARLY ‘90S, PLACING HIS COLLECTION IN THE SHADOWS OF THE GOLDEN AGE OF GRUNGE ROCK AND HIP HOP. THIS ETHOS IS FOUND IN THE FLANNEL SHIRTING, BOMBER JACKETS AND MOST IMPORTANTLY, THE RELAXED CUT AT THE CENTER OF THE BRAND’S COLLECTION.

THE PROPORTIONS OF HIS COLLECTION ARE DEFINED BY A COLLISION OF TRADITIONAL ULTRA-SLIM ROCKER AND ULTRA-BAGGY HIP HOP SILHOUETTES AND IS BORN OUT IN A CLASH OF OVERSIZED TOPS AND SLIM LEGWEAR. CELEBRATED AND ENDORSED BY SPORTS AND MUSIC MEGA STARS, THE HIGHLY WEARABLE COLLECTION IS COMPLETED BY A HYBRID MILITARY BOOT SNEAKER.

DESIGNED TO BE LAYERED AS FULL LOOKS OR WORN AS SINGULAR OVERSIZED PIECES OF LUXURIOUS EVERYDAY WEAR, FEAR OF GOD PRESENTS A UNIQUE TAKE ON VOLUME. PAIR OVERSIZED TEES, SHIRTING OR HOODIES WITH SLIM FIT VINTAGE DENIM TUCKED IN TO HIGH-TOP MILITARY SNEAKERS TO CAPTURE FEAR OF GOD’S SIGNATURE LOOK.

FEAR OF GOD and VETEMENTS ARE NOW available IN MELBOURNE AND SYDNEY.