An icon within youth culture his explorations with genre-bending concepts has earned him adoration by a conglomeration of celebrity fans including Kanye West. Heron Preston is an artist, creative director, content creator, designer and DJ. Known for bold aesthetics and distinctive style he has collaborated and creatively consulted Nike, Off-White’s Virgil Abloh and Kanye West’s influential fashion labels Yeezy and the Life of Pablo.
Preston’s much anticipated first showing in Paris has ignited an international following elevating practicality and wearability with a mixture of hoodies, tees, cargo pants and cameo. His work finds the consummated unity between luxury and street wear exploring clothing of utility.
An epiphany whilst swimming off the coast of Ibiza whereby a plastic bag brushed past his arm, what ensued is a collection of reworked New York Department of Sanitation uniforms producing a series of zero waste themed line of clothing and accessories. The progressive in every sense his eco friendly work refuses to be bound by convention addressing the fashion industries toxic practises, responding to the global problem that is global warming.
Lookbook, runway and campaign images are brand-supplied and are not always representative of the collections currently in store at Harrolds. For enquires relating to stock availability please contact us.