ROTATE is a Copenhagen-based brand from Birger Christensen in partnership with Danish stylists and influencers, Jeanette Madsen and Thora Valdimars. ROTATE specialises in party dresses and is a response to the pair’s musing on the gaps in their own wardrobes, the pieces they dream of having in their lives. Launching at Copenhagen Fashion Week in August 2018, their design aesthetic is heavily inspired by all things vintage, from 80’s-inspired silhouettes to bold print, textured fabrics and thigh-skimming hemlines. Taking risks and pushing boundaries are both key components to their pair’s approach to design that focuses on empowering women to embrace their femininity.
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