Founded in 1961, Yves Saint Laurent was the first couture house to introduce, in 1966, the concept of luxury prêt-à-porter with a collection called “Saint Laurent Rive Gauche”, synonymous of youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
Throughout the years, the House’s groundbreaking styles have become iconic cultural and artistic references, and its founder, the couturier Yves Saint Laurent, secured a reputation as one of the twentieth century’s foremost designers.
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