Since its founding in 1996, Swedish design label Acne Studios has blazed a new and modern trail in the world of fashion. Founded and led by Creative Director Jonny Johansson, Acne infuses contemporary classics with an iconoclastic sense of Scandinavian cool. With a focus on wearability in revisited classics, Acne draws inspiration from a variety of artistic sources. With influences ranging from architectural design to photography and contemporary culture - this incorporative approach is at the heart of the label’s success, informing everything from the balanced heterogeneity of Acne’s colour palettes to its uncompromising silhouettes. Heavily focused on an exploration of the conceptual aspects of fashion, Acne Studios has expanded from its original – and now iconic – denim range to offer a full collection of clothing for women.