Founded in 1945 by Italian tailor Nazareno Fonticoli and entrepreneur Gaetano Savini, Brioni is an Italian menswear brand globally recognized for its outstanding tailoring and understated luxury. Through the decades Brioni has been the choice of charismatic and powerful men, business leaders and Hollywood celebrities worldwide. In 1952 Brioni was the first couture house to stage a men’s fashion show and to introduce bright colours and new fabrics in its tailoring collections, pushing the boundaries of men's fashion. Brioni continues to innovate in the luxury industry and is recognized today as the most prestigious luxury menswear house.