Philipp Plein’s eponymous label is known for its loudness, boldness and distinctively extravagant atitude, making a case for maximalist fashion. Plein became one to watch in the industry after his extravagant displays at Milan Fashion Week, and other attention-grabbing runways laden with full-scale rollercoasters, monster trucks, explosions, cage matches and Jet Ski jousting. Flashy, unapologetic and eternally-polarising, Philipp Plein is one of those divisive labels made for turning heads.