Since founding in 1997, Swedish design collective Acne Studios – Ambition to Create Novel Expressions – has blazed a new and thoroughly modern trail in the world of fashion. Founded and led by Creative Director Jonny Johansson, Acne infuses contemporary classics with an iconoclastic sense of Scandinavian cool, creating a collection that’s as sleek and elegant as it is seamless and easy to wear. Heavily focused on an exploration of the conceptual aspects of fashion, Acne Studios has expanded from its original – and now iconic – denim range to offer a full collection of clothing for women.
Acne Studios
Driven strongly by Johansson’s own experiences and interests in photography, art, architecture and modern culture, Acne Studios takes a multidisciplinary approach to fashion that creates pieces that diverge sharply from the norm. From the earliest days of the brand, this sense of wanting to offer more has driven the designer to go beyond the expected, the safe and the conventional. Their first act as a brand was to design, manufacture and distribute 100 pairs of jeans with red stitching, relying on friends, family and colleagues to help them generate buzz through a ground-breaking guerrilla marketing campaign. Since then, the brand’s collection of clothing for women has only expanded, offering everything from sweatshirts to jackets, trousers and more.
Explore the range of Acne Studios clothing for women at Harrolds
Discover the Acne Studios collection at Harrolds and bring a little bit of Scandi cool into your wardrobe. Browse the range online or visit us at one of our boutiques to explore it for yourself.