Italian-born, London-based designer Alessandra Rich works from a showroom in Mayfair and a studio in Italy. Now after many successful seasons, her signature pieces have also made the brand a firm fixture on the red carpet and in the press. Rejecting trends and believing in a new concept of femininity, Alessandra Rich’s long dresses challenge the sometimes-uptight image of occasion wear, balancing restraint with seduction, elegance with effortlessness and clean lines with impeccable construction, all the while being resolutely right for now. Her aesthetic is very simple, it communicates a personal style, outside the trends, ironic, intelligent and sensual.
Alessandra Rich
Alessandra Rich SS20 collection will be arriving shortly. In the meantime, discover our new arrivals here.
