Italian-born, London-based designer Alessandra Rich works from a showroom in Mayfair and a studio in Italy. Despite no formal design training, she launched the label with her Spring/Summer 2010 Collection during Paris Fashion Week. Now after many successful seasons, her signature pieces have also made the brand a firm fixture on the red carpet and in the press. Rejecting trends and believing in a new concept of femininity, Alessandra Rich’s long dresses challenge the sometimes-uptight image of occasion wear, balancing restraint with seduction, elegance with effortlessness and clean lines with impeccable construction, all the while being resolutely right for now. Her aesthetic is very simple, it communicates a personal style, outside the trends, ironic, intelligent and sensual. The shape of the dress can change - the seams, the pattern - but the feeling is always the same, reflecting the three-dimensionality of each woman and the commonality between all.
Alessandra Rich
That unique soul has seen Alessandra become one of the most sought-after designers in the world. Amongst her followers are Nicole Kidman, Bella Hadid, Beyoncé, Chloe Sevigny and Alexa Chung, and her pieces have been notably spotted on the Duchess of Cambridge and many other members of the royal family.
Discover the Alessandra Rich femininity at Harrolds
Harrolds is proud to offer an expansive selection of womenswear, accessories and jewellery from this respected European fashion house. Explore the collection of Alessandra Rich earrings, dresses, tops and blazers online or in person at a Harrolds boutique.