Led by brothers Demna and Guram Gtvasalia, Vetements represents a departure from the established glitz and glamour of luxury fashion, focusing instead on individual style. As the brand has grown from an up-and-coming young label to a fashion elite staple, the Vetements collective has kept the emphasis of its collections on creative exploration. The Vetements collection of friends and co-conspirators works to create pieces that celebrate lasting personal style. This egalitarian approach extends to the way the collections are designed to be worn, with pieces intended to stand alone instead of acting as part of full looks.
