Directed by designer Glenn Martens, Y Project is an edgy exercise in genderless dressing and eclectic charm. After the passing of original founder Yohan Serfaty, Martens steered away from the label’s dark and moody Rick Owens-esque aesthetic. He pivoted to what he coined to be a “poppy/trashy/transgender vibe”, making half of each collection unisex. Y Project oozes street style with elevated flair, drawing largely from everyday Paris metro goers. Expect wardrobe essentials like denim jeans and sweatshirts, but with amplified fun and sophistication.
