Emerging Los Angeles-based brand Aya Muse was established in 2018 by designer Tina Rodiu. Derived from the Japanese word for beautiful and the Greek work for inspiration, this brand embodies all that its name conjures. Deconstructing the status quo, the brain behind this brand doesn’t design what is trending in the moment, rather, what she would like to wear. Looking to fill a gap in the market, Rodiu comes up with pieces that ooze attitude and have a certain functionality about them. Cut in a way that flatters all shapes and sizes, Aya Muse likes to make all women feel confident and sexy in their clothes.
Aya muse
Aya Muse certainly has a distinct seductive skin baring element to its collections, but it hasn’t always been that way. Rodiu first started with a single pair of patent leather biker shorts that within three month of launching them and a few other items, she was invited to sell through a well known italian e-retailer. Her meteoric rise to fashion fame has garnered much celebrity attention from the likes of Bella Hadid, Kaia Gerber, Emily Ratajkowski. Synonymous with the label is the knit fabric used in most of the garment. Pairing comfort, style, sex appeal and eye catching design, Aya Muse offers dresses, playsuits, tops, pants and jackets that are all transeasonal must have items. As a brand, Aya Muse is focussed on being as friendly as possible and their products are made using ethically sourced and recycled fabrics where possible. Aya Muse are determined to find ways to improve their sustainability, focused on using recycled fabrics and no plastics in their collections. The label’s minimalist 90’s- inspired pieces will make every woman feel confident and a cooler version of themselves. Harrolds is proud to stock this beautiful brand in store and online. Shop the collection of Aya Muse today.