The eponymous streetwear label Amiri is the seamless combination of Los Angeles underground cool and intricately detailed construction. Archetypal in nature, this is a label that has been garnering attention since its 2013 launch on the luxury streetwear arena, with designs evoking the punk and grunge cultures of West Hollywood. A brand that embodies the rock ‘n’ roll spirit, Amiri foregrounds an off-duty style that is Californian to the bone, emphasising a considered casualness and an androgynous take on women’s ready-to-wear.