Ultra-sexy womenswear label AREA is founded by 00’s babies Beckett Fogg and Piotreak Pansczczyk. This provocative and high-shine treasure trove is an ode to an infamous Manhattan nightclub, serving opulent dress-ups for after-dark. AREA’s mission? To connect women with jewels and outfitting that prevents them from ever having to wait in line. You’ll recognise the brand’s unmissable sparkle on the likes of Dua Lipa, Kendall Jenner and Christine Quinn, embellishing the media and celebrity landscape with glitz and glamour. Beneath the surface, AREA tackles the notion that everyone is invited to the party, carving out a space for inclusivity in the future of fashion. Expect lashings of crystals, denim and tweek — the ‘going out’ cocktail you’ll indulge in before even leaving home.
AREA for Women
GET DRESSED UP IN AREA CLOTHING FROM HARROLDS
Looking for a line of womenswear like no other? Explore the extraordinary collection of AREA clothing and accessories at Harrolds. This daring selection of contemporary clothing and bejewelled accessories offers a glitzy and debonair take on everyday women’s fashion.
AREA clothing features dazzling gems, sparkly highlights, and the energy of a good time, so you can instantly uplift your wardrobe with crystal AREA dresses, signature embellished jeans, and bold, fitted party tops that stand out from the crowd. Keep an eye out for bright, trend-setting colours, quality materials, and AREA clothing designs that are guaranteed to draw attention, day or night.
PARTY THE NIGHT AWAY IN YOUR SIGNATURE AREA DRESS
Stop both friends and strangers in their tracks with the vibrant array of striking pieces from this memorable brand, including AREA dresses, bodysuits, skirts and shorts, butterfly earrings, puffer jackets, and more. Discover why celebrities and influencers rely on AREA clothing to transform their looks. You’ll be spoilt for choice with this label and it’s not hard to see why.
SHOP FOR AREA DRESSES, SKIRTS, TOPS AND ACCESSORIES AT HARROLDS
AREA ticks all the boxes for fashion-focused shoppers. Boasting a signature style that never goes unnoticed, you’ll fall in love with AREA dresses, skirts, tops, shorts, and accessories. Find the perfect piece to revolutionise your look, and turn heads where ever you go, in AREA clothing.