Los Angeles based designer Jerry Lorenzo launched his streetwear label Fear of God in 2013 and quickly became an influential force in modern menswear. Now a full-blown streetwear phenomenon, Fear of God has grabbed attention through of-the-moment executions of emblematic pieces, including cult favourite hoodies, jackets, denim and casual shirts. Although this brand is still in its first decade of existence, it has already proven to be a hard hitter when it comes to designer menswear. Lorenzo has worked with the likes of Justin Bieber and Kanye West, designing their merchandise for tours, expanding his platform enormously.
