PURPLE Brand Founded in 2017 at the intersection of industrial design, streetwear and luxury fashion, Purple is a collective of friends and industry veterans sought to launch a collection of men’s denim and luxury basics. Expect a fusion of street style and peak luxury, existing to address the needs of a sophisticated consumer in pursuit of quality, longevity and value. Founders Rob Lo Hailing and Luke Cosby intentionally launched the brand’s first season in a single product category, or fabric category: denim. But fast-forwarded to now, and their mission is to grow an authentic brand delivering a fashion product across a spectrum of categories. Inspired by vintage and utilitarian concepts, Purple is committed to innovation in product development with a particular emphasis on fit fabric and construction. Made using globally-sourced, high-quality materials, all trim and hardware are cusotmised to further personalise the product. PURPLE Brand Restocking soon to Harrolds. Register your details below to be notified of future releases. NOTIFY MEsavefromtoiPayment will be charged in AUD$. Duties and Taxes are not included. Click for more details.